Insightful Thinking helps organisations in the charity, podcast, and faith-based sectors uncover deep audience insights and make evidence-based decisions.

What I offer

Customer research

Deep-dive studies to understand your customers’ behaviour, needs and motivations

  • Customer journey mapping

  • User interviews and focus groups

  • Survey design and analysis

  • Behavioural analysis

  • Quantitative and qualitative research

Market Analysis

Comprehensive analysis of your market landscape and competitive positioning

  • Competitor analysis

  • Market opportunity assessment

  • Commercial opportunity insights

  • Trend identification

  • Net promoter scoring

Customer insights

Transform raw data into clear, actionable insights that drive business/charity decisions

  • Data interpretation

  • Persona development

  • Stakeholder reporting

  • Strategic recommendations

Analytics and reporting

Clear, visual reports that make complex data easy to understand and act upon

  • Executive summaries

  • Written reports

  • Presentations in person/online

  • Insight workshops

  • Ongoing performance tracking

Why invest in research?

Understanding your customers isn’t just a nice to have, it’s essential for sustainable growth

  • Make confident decisions backed by real customer data

  • Improve customer satisfaction and loyalty

  • Understand what truly motivates your customers

  • Reduce risk in product development and marketing

  • Spark innovation by exploring new perspectives

  • Identify new opportunities for growth

How we work together

Discovery call

Book a call and we’ll chat about your challenges, hopes and what success looks like for you.

Research plan

I’ll create a tailored research approach that fits your timeline and budget.

Insight & action

You’ll receive clear insights with specific recommendations you can implement.

Ready for deeper insight?

Let’s have a conversation and see how I can help.